Who we are

Driving Excellence in Dental Care

At Dental Holding, we are dedicated to advancing the dental industry through a clear mission, an innovative vision, and trusted partnerships. Our commitment to quality, adaptability, and collaboration ensures that we deliver the best solutions and services to dental professionals worldwide.

Our Mission

At Dental Holding, our mission is two-fold: to provide an unparalleled range of high-quality dental materials and equipment, and to ensure comprehensive, customer-focused service.

We are dedicated to meeting the diverse needs of both dental offices and laboratories, ensuring that every client receives the right products, backed by expert advice and technical assistance.

Our Vision

Our vision is to sustain our status as one of the leading suppliers in the dental materials and equipment sector.We aim to continuously adapt, innovate, and expand our offerings to meet the ever-changing demands of the dental industry. By maintaining our focus on quality, customer service, and innovation, we strive to be the go-to source for dental professionals seeking reliable, cutting-edge solutions.

Our Partners

Dental Holding is proud to partner with a diverse range of industry-leading suppliers, manufacturers, and service providers.

Our partners are carefully selected for their commitment to quality, innovation, and customer service.

These partnerships enable us to offer a wide array of top-tier products and services, ensuring that our clients have access to the best the industry has to offer.
Together, we are setting new standards in the dental materials and equipment industry.

Our History

A Prolific history of Dental Holding

Throughout its history, Dental Holding has been fueled by a passion for excellence, a relentless pursuit of customer satisfaction, and a commitment to technological and service advancements. Our journey is characterized by rapid growth, market leadership, and a focus on providing the best solutions to dental professionals. As a dynamic and forward-thinking company, we are always seeking new opportunities to better serve the dental community.

1991

DentaTechnica is Born

Established in 1991, DentaTechnica began its journey with a clear mission: to support the advancement of dental and technical practices in Bulgaria through innovation, reliability, and education. From the very beginning, we set ourselves apart by offering cutting-edge solutions, expert guidance, and dedicated post-sale support—building long-term partnerships with dental professionals across the country.cription Here

2012

Introduced

Dentstore is Born

Established in 2012, Dentstore began its journey with a bold vision: to redefine the landscape of dental materials and equipment distribution in Eastern Europe. From our inception, we distinguished ourselves through our innovative approach, commitment to quality, and a deep understanding of the dental industry's needs.

2015

Expanded

Dentstore Expands

In 2015, a significant milestone was achieved as Dentstore became the market leader in Romania. This was a clear indication of our dedication to excellence and our capability to meet the diverse needs of dental professionals in the region effectively.

2018

Expanded in Bulgaria

Dentstore Bulgaria

Our expansion continued in 2018 with the successful establishment of operations in Bulgaria. This strategic development not only broadened our operational scope but also solidified our position as a key player in the Bulgarian market, mirroring our success in Romania.

2019

Revolutionizing Supply Chain Solutions

Denstore Logistics

In 2019, we opened The Biggest Dental & Medical Logistics Center, Dental Holding Logistics, an innovative wholesale and service company in Bucharest who offers reliable shipping solutions – both nationally and internationally in Europe and worldwide.
Dental Holding consolidated its position in the Romanian market by acquiring Dentotal, the number two player in the Romanian market.

2021

DentaTechnica Acquisistion

We continued our expansion in Bulgaria by acquiring DentaTechnica, a local player specializing in advanced dental equipment and professional support services for clinics and laboratories. This move further consolidated our position on the Bulgarian market.

2022

New wearhouse in Romania

Finalized the full expansion of our new warehouse in Romania (10.000sqm)

We have finished the expansion of our new warehouse, reaching a total of 10.000 square meters. Our warehouse boasts cutting-edge technology and infrastructure, ensuring efficient, reliable, and speedy processing of goods. The facility is equipped with automated systems for sorting, packaging, and inventory management, reducing turnaround times and enhancing accuracy. These technological skills, combined with our commitment to sustainability, makes Dental Holding Logistics a leader in Supply Chain Operations.

2023

Dentstore Greece

Fast-Growing Company & Dentstore Greece

In 2023, we marked another important milestone, having expanded our reach by launching operations in Greece. This step represented another important chapter in our story, demonstrating our continuous ambition, commitment to accessing new markets, and dedication to being at the forefront of the dental supply industry.

2025

Hungary & Croatia

Expanded to Hungary and Croatia

Throughout its history, Dental Holding has been fueled by a passion for excellence, a relentless pursuit of customer satisfaction, and a commitment to technological and service advancements. This year, we are proud to announce our latest market entry in Hungary and Croatia, through the acquisition of Sanitaria, Sanitaria Dental and SCL Logistika.

Our Values

Our dentistry retail range provides a complete suite of products designed to support the diverse needs of dental professionals. We offer high-quality consumables, advanced equipment, cutting-edge software, and specialized tools for dentistry, orthodontics, and surgical procedures.

Digital Innovation and Expertise

At Dental Holding, we embrace cutting-edge digital technology to enhance efficiency and precision. Our commitment to digital innovation ensures that we are always at the forefront of industry advancements, providing the best possible service to our clients.

Data-Driven Decision Making

We rely on comprehensive business analytics to inform our strategies. This data-driven approach ensures that our decisions are not only effective but also aligned with the latest market trends and customer needs.

Inbound Marketing Mastery

Our expertise in inbound marketing helps us build strong, enduring relationships with our customers. By creating valuable, relevant content, we engage our clients in a meaningful way, turning them into long-term partners.

Customer-Centric Approach

Our dedication to customer orientation is unwavering. We strive to understand and anticipate the needs of our clients, offering personalized solutions and support to ensure a superior customer experience.

Human-Centric Teamwork

Teamwork at Dental Holding is built on mutual respect, shared goals, and collective responsibility. We value the power of our team and believe that our collaborative efforts lead to the best outcomes for our customers.

Honesty and Transparency

We operate with complete honesty and transparency in all our dealings. This commitment to openness builds trust with our clients and partners, ensuring that we are seen as a reliable and ethical company.

Fairness in All Our Interactions

Fairness is a guiding principle in our business operations. We treat our customers, partners, and team members with fairness, ensuring equitable treatment and fostering an environment of respect and integrity.

Adaptability and Proactivity

Incorporating these values, Dental Holding not only positions itself as a leader in the dental materials and equipment industry but also as a company committed to ethical practices, transparency, and fairness, fostering trust and long-term relationships with all stakeholders.

Ownership

Dental Holding is an Abris Capital portfolio company. Abris Capital Partners is the leading ESG transformation specialist private equity fund manager, focused on mid-market opportunities in the major countries of Central Europe. Established in 2007, Abris seeks to identify and partner with the most successful and dynamic mid-market businesses in Central Europe, which can benefit from an input of capital and management expertise at both strategic and operational levels, while driving growth through ESG transformation.

With investment capital of almost €1.3 billion, Abris has obtained financial backing from many leading global investment institutions including corporate and public pension plans, financial institutions, funds of funds and US university endowment funds.